Paid Search Marketing / Search Engine Marketing
The best part about paid search marketing is that any size company can have access to millions of potential customers immediately with any size budget. Pay Per Click (PPC) Advertising is one of the most effective ways to quickly get in front your targeted audience while staying within a budget you determine.
If you can setup your Paid Search Marketing campaigns correctly, you can cheaply advertise and quickly know your CPL, CPA or return on investment. It is important to note that while anybody can get a PPC campaign going for you, the real question is whether you can keep the campaigns growing, your quality score high, CPL down and the ROI up over an extended period of time. If you know anything about paid search industry, Google’s quality score and Yahoo/Bing transition, you know that it is always changing and can be a very slippery slope for the inexperienced.
At Harnessing Strengths, we specialize in Paid Search Marketing and have the actual experience to take your campaigns to the next level. Here are some of the Pay Per Click Advertising we specialize in:
Google Adwords Advertising
Depending on who you ask, and what industry you are in, Google has between 65% and 75% of the Search Market share. That means that you can’t be successful with paid search unless you fully understand how Google works and what they are looking for. To help improve the quality of search, Google has put together a Google Quality Score that is given to each keyword and landing page. The problem is that if you don’t have a good quality score, you will not get as many impressions and you will pay more for each click. And if you landing page quality score is too low, you will loose the ability to bid for keywords and your account can be turned off.
Over the years, Harnessing Strengths has managed over 85 companies paid search accounts in many different industries and have the experience you need to take your Google Adwords campaigns to the next level.
Bing AdCenter Advertising
As you know, the Yahoo/Bing transition has happened, and for the next 10 years, this is what we have to work with. And with a 12% to 22% share of search, you can’t afford to miss the opportunity the partnership provides. If you had any experience with the transition you understand that it has been a rough transition for advertisers, where many have experienced a huge jump in CPL while simultaneously seeing a drop in ROI.
However, it is important not to just give up and turn off your Bing campaigns. Even though the technology is not as advanced and as easy to manage for large accounts like Google Adwords and Yahoo were, it still generates quality traffic and you can benefit from taking the extra time required to get your Bing account optimized and cranking. And if you have not taken the time recently to pursue MSN/Bing due to low volume, now is a better time than ever to get started and to take advantage of the new partnership.
Contact Harnessing Strengths today and let us take your Bing/Yahoo campaigns to the next level.
Second Tier Search Engines
Depending on your industry, the second tier search engines and industry specific sites can be a diamond in the rough. In the past, there have been issues with click fraud and lower quality traffic. But over the years, the technology has improved and with the right guidance, it can be worth the investment. At Harnessing Strengths, we have tested and worked with all the second tier search engines, so if you are looking to benefit from these alternate search engines, we can put together an effective plan that will save you both time and money.
Landing Page Optimization
With any paid search campaign even the most optimized campaign will not be effective without a well-designed landing page that will actually convert to sales. At Harnessing Strengths, we specialize in landing page design and optimization. We can put together a landing page that will essentially double your conversion rate, drop your CPL or CPS, and greatly increase your ROI. Learn more about our landing page development services today.
GEO Targeted Pay Per Click Advertising
You might be thinking that when it comes to paid search GEO targeting is pretty standard and easy to accomplish. But the tighter you make your GEO target radius the higher your CPL and the higher your out of area lead percentage will be. At Harnessing Strengths, we specialized in GEO targeting and have experience generating GEO targeted leads in as small as a 5-mile radius around a single location. It is imperative that you partner with a paid search company that understands the implications of GEO targeting and how to effectively structure and optimize your campaigns to generate qualified GEO target leads.
To you learn more about our Paid Search Marketing, landing page optimization, and how we can help grow your campaigns, increase your ROI, and accomplish your goals, please fill out the form on the right or give us a call at (800) 411-0414 and learn how Harnessing Strengths can take your Pay Per Click Advertising to the next level.