E-commerce Redesign

The next import thing we will do is create a detailed site structure analysis to find all the issues that could be damaging your ability to rank and generate traffic.  Then, we will also do a detailed analysis of all the good things about your site and what is generating you the most traffic, sales and return.  In redesigning your website, there is never a reason to have any decline in rankings, traffic, sales when launching a new website.

In life, humility is always one of the most important virtues for a person and the same goes for website redesigns. The reason is, Google has a very strong opinion about what websites it likes and it is our goal to research, learn, and understand why.  We will do a detailed competitor analysis to learn all the good things and bad things that your competitors are doing so we can learn and build a website that will dominate your entire industry. Many marketing firms and companies are too proud to learn from their competitors.

With any ecommerce redesign, the Search Engine Optimization strategy (SEO Strategy) is the most important part of the redesign.  Sadly, most web designers never consider any keyword research, SERP reports, competitor analysis, or your current site structure when designing your new website.  At Harnessing Strengths, the SEO strategy is where everything begins and the biggest part of the redesign that will make your redesign a success.