At Harnessing Strengths, we believe that real time data is absolutely essential to be able to make effective business decisions. That’s why we offer our customers all the advanced web analytic features and real time data they need at an affordable price.

Our Real Time Web Analytic Features

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  • Real time data
  • Live view of every individual visitor on your site right now
  • Detailed information about every visitor
  • Log custom data for every visitor (usernames, emails, etc)
  • Track outbound links
  • Track downloads
  • Track Javascript and Flash events
  • Video analytics
  • Mobile hardware reporting
  • Visitor hostnames and organizations
  • Detailed info on organizations (address, phone number, revenue, etc)
  • Powerful filtering and segmentation
  • Advanced bounce rate metric
  • Real Time Goals and conversions (Unlimited)
  • Campaign tracking
  • Works with visitors who have disabled JavaScript
  • Supports Google Analytics campaign tags
  • Customizable dashboard
  • Clean, modern interface


Advanced Real Time Web Analytic Report

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  • Search keyword rankings
  • Favorites
  • Alerts
  • Email reports
  • IP tags
  • IP filters
  • Aggregate (multi-day) view for all data
  • Data export
  • Available in multiple languages


Additional Features

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  • Get your stats via RSS feeds
  • FeedBurner RSS stats integration
  • Official WordPress plugin for easy integration
  • Dedicated iPhone version
  • Dedicated version for other mobile devices
  • Create extra user accounts with access to specific sites


Social Marketing Reporting

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  • Twitter analytics – monitors and summarizes conversations
  • integration


For more information about our real time web analytic solution at an affordable price, contact Harnessing Strengths today.

For more detailed information about our real time web analytic features, see below:

Real Time Traffic Sources

This gives you a general break down of how visitors are arriving at your site, which we primarily calculate by analyzing a visitor’s referrer data.

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  • Direct – How many visitors arrived at your site with an empty referrer string. This usually means they typed in your address by hand or used a bookmark to get to your page.
  • Links – How many visitors arrived via a link from another web site, excluding search engines
  • Searches – How many visitors arrived by an external search engine
  • Media searches – How many visitors arrived from an image-specific search. Other engines and types may be supported in the future, hence the name “media”, but for now we only detect Google, Yahoo, and Bing image searches.
  • Advertising – How many visitors arrived via advertisements you may be running. We determine this by looking at the domain of the referrer, or if they match a campaign you have setup in our system. If it is a major known advertising domain, or the domain matches certain patterns such as “ad”, “ads”, or “pagead”, then we put the visitor in this category.
  • Email – How many visitors arrived via email. Only web mail is supported, however, because clicking on a link from within a program like Outlook will not send any referrer data to your site.
  • Syndication – How many visitors arrived via an web-based RSS readers, such as Google Reader, Netvibes, etc.
  • Social media – How many visitors arrived via popular social media sites. Our Real Time Web Analytics System supports the follow social media websites: twitter, pownce, youtube, myspace, facebook, orkut, digg, reddit, propeller, sphinn, mixx, newsvine, sk-rt, shoutwire, stumbleupon, popurls, fark, metafilter, techmeme, ma.gnolia, flickr, yahoo buzz,, furl, blinklist, dzone, hyves, nujij, ekudos, reporter.msn, and grubb.


Real Time Visitors / Sessions

When someone visits your web site, your visitor count is incremented by one and a new visitor “session” is started.

Real Time Unique visitors

Your unique visitor count will only be incremented when a visitor comes to your site for the first time that day. If they visit your site five times in one day, your normal visitor count will be incremented by 5, but your unique visitor count will only be incremented by 1.

Real Time Actions

Most services only track page views, but our real-time analytics also tracks file downloads, outgoing links, and other types of clicks.

Average time spent

The average amount of time spent on your web site, per visitor.

Total time spent

This figure represents how much cumulative time was spent on your web site across all visitors for the day. If your site gets a decent amount of traffic, this value is typically much larger than “1 day”.

Real Time Bounce rate

The traditional definition of a ‘bounce’ is a visitor who only views one page on your site and then leaves. However, we do not feel this is a good way to define this metric, as there are plenty of sites whose goal is one page view – e.g. a blog post linked to from Facebook. Our Real-Time Web Analytic relies on the visitor’s time-on-site – if a visitor is on your site for at least 30 seconds (which our tracking code tells us) then we will say they are NOT a bounce, even if they only have one page view. However, we do honor the definition that any visitor who has more than one page view is not a bounce.

Real Time Referrers

When you look at a web page, your web browser sends a whole bunch of data to that page, including something called the referrer. The referrer indicates what page (if any) “referred” you to the current page. For example, if you search for something on Google, and then click on one of the results, your web browser will use the URL of the Google search page as the referrer. Our Real-Time Web Analytic is able to determine what searches and other pages lead visitors to your web site, because our tracking code can access this referrer data.

Real Time Organizations

A visitor’s organization (and hostname) is determined by looking up their IP address in a third party database. It is not 100% accurate, but close to it. These values represent the company that “owns” that IP address. For example, if someone from Microsoft corporate headquarters visited your site, you would see “Microsoft” as their organization. Unfortunately, many home users can’t be identified by anything more accurate than their ISP, which is not nearly as useful. This is why there is an option in your site preferences to only show a visitor’s organization if it is not an ISP. This filter looks for certain keywords in the organization’s name, such as “internet”, “broadband”, “telecom”, etc and hides the data if there’s a match. This filter is not 100% accurate but enabling it helps the visitors with real organization details to stand out.

Real Time Hostnames

A visitor’s hostname is what their IP address resolves to for a lookup. For example, one of Google’s IP addresses is 55.555.555.55. If a visitor with this IP address came to your web site, then their hostname would be displayed as “”. Please see Organizations for more information about this (it works the same way).

Real Time Outgoing links

An outgoing link is a link on your web site that points to another external web site. Our real time web analytic system automatically tracks clicks on these links so you can see how your visitor’s are leaving your web site and where you are sending the most traffic to. When a visitor clicks an outgoing link, that action will show up in their visitor session, and the total value for clicks on that link will be incremented by 1.

Real Time Downloads

Our Real Time Analytic system automatically tracks clicks on any links that point to a file on your web site. Supported file extensions are: 7z, aac, avi, csv, doc, exe, flv, gif, gz, jpg, jpeg, mp3, mp4, mpeg, mpg, mov, msi, pdf, phps, png, ppt, rar, sit, tar, torrent, txt, wma, wmv, xls, xml, and zip. When a visitor clicks a download, that action will show up in their visitor session, and the total value for downloads of that file will be incremented by 1.

Real Time Clicks

Along with page views, outgoing links, and downloads, “clicks” represents the fourth and final action type. It can be used to track clicks on anything on your web site. If your site uses a lot of “Ajax” or plain Javascript for some interface elements (like we do for the dashboard and the spy page), you would probably find it useful to track people interacting with these elements so you can understand their behavior better. However, we don’t know what other clicks you would want to track besides outgoing links and downloads, so you have to set this up manually if you want to use it. Relevant documentation is here.

Real Time Recent links / Real Times searches

These are logs of all incoming links and searches that have sent a visitor to your site, in reverse chronological order.

Real Time Newest unique links / Real Time searches

The first time any particular link or search term has sent a visitor to your site, it will show up in these logs along with the time it occurred.

Real Times Entrance / Real Time exit pages

An entrance page, sometimes called a landing page, is the page that a new visitor session starts on. If a visitor comes to your site directly, that will typically be your front page, but visitors coming to your site via searches or other external links will probably be “landing” on other pages initially. The entrance pages section shows which pages are the most popular “first pages” that people see. Likewise, an exit page is the “last” page that a user sees before leaving your web site.

Web Analytic Spy

Spy shows you the same data you will see on the main Actions list page, except that everything is live! You will see page views, downloads, outgoing links, and clicks stream down the spy page as they are happening on your web site. It was inspired by Digg Spy. Careful – it’s very addictive.

RSS Reporting

RSS is short for “Really Simple Syndication”, and is a way to easily extract chronological data from one web site and display it on another.

FeedBurner Integration

If your site has an RSS feed, you should be redirecting it through FeedBurner. This is a third party service that monitors how many subscribers you have to your feed(s), and which items are read and clicked on the most. FB has an API that Real-Time Web Analytic system can talk to to show you your data within our interface.

For more information about our real time web analytic solution at an affordable price, contact Harnessing Strengths today.